JUST who the heck ARE THESE PEOPLE?
CEO Charles Dannison began his career selling audio ads for terrestrial radio stations shortly after the turn of the millennium. For over a decade, he thrived in various formats, from rock and sports to niche genres like AAA and alternative. A stint in digital and video ad sales with a top-tier digital publisher added a new dimension to his expertise. A serendipitous connection through mutual friends introduced him to his favorite podcast, Radiolab, in 2015. Since then, Charles has made a significant impact in the podcasting world, selling hundreds of millions of impressions, and leading sales efforts for two of the largest podcast publishers in the U.S.
Through all of his sales efforts, Charles has kept a fun secret from some of his employers: he has been a professional voice and commercial actor for over three decades. Projects large and small, for both day job and nighttime passion, had to stay separate until now.
Charles is a polymath in the world of audio. He knows what works and what tunes out. He LOVES to learn new things daily and will never cease being curious. As the founder and CEO, he brings this passion to work every day on your behalf through The Sonic Treehouse.
Vice President of Brand Partnerships, Perry Tripp elevated his sales career at The New York Times, where he somehow convinced media execs that ads could be both creative and effective (and picked up a few awards along the way).
From there, he dove headfirst into the cultural maelstrom of The Village Voice, slinging deals every alt-scene brand with something to shout. His first foray into podcast sales came at Talkhouse, where he matched indie music voices with bold advertisers in ways that actually made sense.
Later, at Libsyn’s AdvertiseCast, Perry leveled up to one of the largest indie podcast networks, helping hundreds of shows find their brand soulmates. These days at The Sonic Treehouse, he’s still mixing polish with punk, proving that the right partnership is more art than inventory.
Vice President of Ad Sales, Doug Latino, began his career at the Sarasota Herald-Tribune, which was at the time owned by The New York Times. Few moved from a regional paper to The Times in NYC but Doug did it. He started as an account manager and rose to become Associate Publisher of The New York Times Magazine. In between, he opened an ad sales office in Dallas, and later returned to NYC to help implement new platform efforts.
As the Times’ ad department new platform lead and Digital Agency Relations head, Doug partnered with The Times' groundbreaking R+D Lab, one of the first legacy media company new media labs. Later, he helped the newsroom launch The Run-Up podcast, the forerunner to The Daily. That experience sparked his move to podcasting, leading revenue teams at both major podcast networks and challenger companies, contributing to the early success of on-demand audio.
Doug nurtures a creative life outside of media. A writer and visual artist, his graphic short stories have been published as a hardcover anthology, and his artwork is held in private collections. Whether building revenue teams, launching innovative media products, or creating new works for the page or canvas, Doug brings a mix of strategic vision, creative passion, and entrepreneurial energy to every endeavor with The Sonic Treehouse.
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